Marketing Beginner Series: What is Affiliate Marketing?

In the era of technology, the proliferation of Internet has greatly modified methods of marketing. Compared to the past when the business owners merely promote their cutting-edge products via leaflet, radio or television, people nowadays are able to employ multi faceted ways of marketing.One of them is affiliate marketing, which commonly known as one of the most cost-effective Internet marketing strategies available. Then what actually is affiliate marketing? Why is it so popular? How does it work? The aim of this article is to share the basics of affiliate marketing and all the details you need to know in order to understand how affiliate marketing works.

Definition and Benefits of Affiliate Marketing

First of all, let us dig deeper into the specific explanation of Affiliate Marketing. Affiliate marketing can be seen as the process of spreading product creation and product marketing across different parties, where each party receives a share of the revenue, according to their contribution.This marketing strategy consists of four fundamental parts, namely the merchant, the affiliate, the consumer and the network.In particular, the merchant is sometimes known as the creator, the seller, the brand, the retailer or the vendor.The affiliate serves as the publisher, ranging from single individuals to the entire companies.The consumer or customer who makes the affiliate system go round. Eventually, the network is vital due to its role as an intermediary between the affiliate and the merchant.

Everything must have reasons for its existence, therefore, the appearance of this marketing possesses its certain merits to companies. Initially, the most worth mentioning advantage is the cost-effectiveness.Specifically, under most circumstances, the affiliate is only paid when he produces the desired result such as enticing an Internet user to click on the advertisement or to purchase a product or service once they click through the ad. While the business owner is only paying for the advertisement when it produces the desired effect, it is still worthwhile to evaluate the effectiveness of these ads to determine whether they are working well. Additionally, affiliate marketing ads have a natural feedback mechanism which makes it easy to evaluate how well the ad is working. This feedback is provided in the form of code embedded in the advertisement which specifies which affiliate generated the website visitors. This information is provided for the purposes of issuing payment to the affiliate. Besides, it can also provide the business owner with useful information on which affiliate ads are the most effective. This information is especially valuable when the affiliates are posting different ads. The business owner may conclude that the ads posted by the more successful affiliates are more appealing to potential customers and may opt to use this style of ads for all of their affiliates.

Must-Have Features Of A Good Affiliate Program

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To become an excellent affiliate marketer, your affiliate program must be appealing and convenient.Thus, there are several fundamental must-have factors of an eminent affiliate program that I want to share with you.The first thing that needs to be discussed is the payment option. When you start working online, you need a mode to send and receive payment and most people choose to take help of Paypal, which is assumed as one of the most popular payment services across the globe.Ai??However, there still remains a couple of Paypal restrictions in a few Asian countries(especially in India). In a long run, there will be a plenty of obstacles that business owners in Asia have to deal with.Ai??Hence, it is essential to offer various payment methods for the customers.Ai??Secondly, it is very important for every affiliate program or product to offer an individual link to their product. I strongly believe that it would be extremely annoying if the customers cannot find a website which is directly linked to the products that they want to purchase.Ai??Indeed, you may be on the verge of losing the potential customers due to the lack of this feature. Following the above points, the third-important contributor to a successful affiliate program is custom link.Ai??Obviously pricing page will not be considered as an affiliate product page but to showcase the product, you might want to link to pricing page.Ai??Besides, if you select a direct link, the sales quantity might witness a decrease.Ai??Therefore, it is a wise choice to create a custom link for any page using your affiliate URL.

Another necessary feature that business proprietors also need to consider carefully is custom discount coupon code. An affiliate campaign with a coupon strategy can have great benefits for a retail brand, particularly when business owners want to boost sales. It is incontrovertible that the customers likely to make a purchase when receiving any promotion or discount. In addition, email updates should also be taken into account. Every product which offers affiliate program should consider sending email newsletters and other subscription options, so that one can keep up with the updates. Email newsletters remain one of the most powerful weapons in an affiliate marketerai??i??s arsenal. Why? Because an Internet marketing newsletter will not only give you a forum to showcase your product, but also build a strong, ongoing, multi-part storyline on where your product came from, how to use it, and what others are saying about it. Last but not least, affiliate stats and banners cannot be ignored. Having a fully fledged affiliate panel is important for any successful affiliate program by dint of its attractiveness.

The Best Platforms For Affiliate Marketing

In this part, I will recommend some platforms which have been gaining popularity in recent years. The first name that is on the top this list is ShareASale. ShareASale is one of the largest affiliate networks and the ShareASale platform possesses about 4,000 merchants listed, of which over one thousand of them are exclusive to them. Also, it publishes a huge amount of data on each of the offers they are running. In terms of advantages, ShareASale renders a wide partner network, quick payment cycle as well as easiness in comparing offers and evaluating the best ones based on metrics. The second name that I want to share with all the readers is CJ Affiliate, which is considered as the biggest affiliate platform online. Like ShareASale, CJ Affiliate also has a large partner network. Besides, the other merits are the reliable payments with a net-20 payment term and powerful reporting options, which are a big advantage for marketers who plan to spend their time optimizing their sales performance.

Another worth-mentioning one is Rakuten Linkshareai??i?? one of the oldest affiliate partner networks, it is now a fair amount smaller than some of the bigger players in the affiliate industry.There are a few slick features of Rakuten LinkShare that differentiate this platform from the rest. For example, they have the ability to rotate through the various banners automatically for a product which is a huge advantage when trying to optimize your offers. Instead of having to manually select which ad you want to run on your blog, LinkShare lets multiple versions rotate with only one small piece of code. LinkShare also allows for more flexible ai???deep linkingai??? to individual merchant landing pages, this allows for increased customization of the types of campaigns you can run.

The eventual platform suggested that you also need to care about is Amazon associates. By quite a large margin, Amazon has the largest affiliate marketing program out there, with products from more than 1.5 million sellers. Amazon has the most easy-to-use technology of all the affiliate programs I will be reviewing today. The major benefit of Amazon is flexibility. Millions of items can be bought via Amazon, giving your ads and links a much wider appeal to the visitors. The user friendliness should also be mentioned. Amazonai??i??s interface is easy to use, for both beginners and experienced affiliates.
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To Sum Up

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It can be affirmed that affiliate marketing is a wonderful method of marketing and the business owners are able to reap numerous advantages from it. Therefore, business proprietors who are currently reading this article, it is time to apply this way of internet marketing.I believe that it is a springboard for individual company to be successful. http://www.hobagep.hu/hirek/generic-cialis-online-pharmacy-reviews/

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